The first major sociological study of Thanksgiving appeared in the Journal of Consumer Research in 1991. Here are some common Thanksgiving rituals you might not realize qualify as such. It reinforces the themes of abundance (we've got plenty even if not everything works out) and family togetherness (we can overcome obstacles). Another way to reinforce the theme of family togetherness is to retell the stories of things that have gone wrong at Thanksgiving and then laugh about them. The Reappropriation of Store-Bought ItemsTransfer a store-bought pie crust to a bigger pan, filling out the extra space with pieces of another store-bought pie crust, and it's not quite so pre-manufactured anymore.