On the cards, Krampus traditionally has a long tongue that sometimes lolls halfway down his chest, and sports one human foot and one cloven hoof—no one is entirely sure why. A 1958 article about the Krampus legend in Styria (a state in southeast Austria) reports that Krampus would deliver gold-painted bundles of birch sticks to children. Krampus masks are valuable pieces of folk art. The towns of Kitzbühel and Stallhofen both feature Krampus museums that collect old costumes and masks. And in an increasing number of American cities, you can go to a Krampus party, Krampus costume contest, or even a traditional Krampuslauf.