For decades, Dairy Queen has been the preeminent place to go when you want a Blizzard of ice cream and candy mixed to confection perfection. But if you want to get technical about it, ordering up a cup or cone of their soft serve “ice cream” isn’t necessarily correct. They simply refer to their menu items as “soft serve” or “treats,” because it's not technically ice cream. “Technically, our soft serve does not qualify to be called ice cream,” the company statement reads. Dairy Queen’s soft serve would fall under the “reduced-fat” ice cream label, and their shakes are technically “low-fat” ice cream.