Only a third of people first heard of the term ‘cancel culture’ in the past year1 July 2021What was claimed A study found that 82% of people first encountered the term “cancel culture” in the past 12 months. Our verdict Research actually shows that around a third of people first encountered the term in the past year. The experts found that cancel culture had exploded in the last year — with 82 per cent of people having first encountered it in the past 12 months. But this report actually states that only 51% of those surveyed had heard of the term “cancel culture” at all. Taking both figures into account, around a third of people, not 82%, first encountered the term in the past year.