It has been nothing but an upward journey for Ted Lasso, which, despite the odds, has become the crown jewel in Apple TV+'s streaming service. With its winning combination of heart and humor, Ted Lasso is essentially the TV equivalent of a hug. It was such a hit that NBC created another commercial featuring Ted Lasso a year later. With some encouragement from his then-partner Olivia Wilde, Sudeikis—alongside creative partners Brendan Hunt (who plays Coach Beard in the series) and Joe Kelly—began outlining what a possible Ted Lasso series might look like. Apple TV+After a unanimously positive critical reception, it didn’t take long for Ted Lasso to start receiving awards.