(Jacopo) Peterman (John O’Hurley), a mail order clothing catalog magnate whose penchant for ornate, over-the-top dialogue left Elaine and viewers both slack-jawed and delighted. The J. Peterman catalog uses illustrations of its clothing for a reason. Unlike most mail order catalogs, the J. Peterman Company shows off its clothing exclusively through illustrations, not photographs. In 2017, longtime J. Peterman customer and fan Jennifer Schmitt entered a “shortest story” writing contest on the company's Facebook page. The real J. Peterman became friends with Seinfeld’s version of J. Peterman.