Ipsos MORI isn’t trying to kill you with Covid tests5 February 2021What was claimed The name ‘Ipsos MORI’ is Latin for ‘they die’. This is what online translators translate 'Ipsos mori' to, but in reality it is garbled ungrammatical Latin. Ipsos MORI says its name was created from the merger of two companies and doesn’t mean anything. 1 of 2 claimsA number of posts on social media claim that the name of market research company Ipsos MORI translates to ‘they die’ in Latin. Online translators do say that Ipsos MORI translates to ‘they die’ in English (although in fact the literal translation is more garbled and not grammatically correct).