Negroni is the ultimate summer cocktail, especially for those people who don’t really appreciate sweet alcoholic beverages. After the success of the cocktail, the Negroni family founded Negroni Distillerie in Treviso, Italy. Descendants of General Pascal Olivier de Negroni, Count de Negroni, say he was the Count Negroni who invented the drink in 1857 in Senegal. In 2018 Imbibe teamed up with Campari to present Negroni Week 2018. Negroni week is usually celebrated for a week every year in the beginning of the month of June.