As to all this, he states many established fast food chains have “grown into… adulthood… gotten complacent… [The industry is] dynamic, not static. Without her, pizza lovers of the world may still be feeling obligated to toss their crusts in the trash, rather than bite into cheese-filled or highly seasoned goodness. Other major hits Ryan achieved while with Pizza Hut included the introduction of the Meat Lovers, Pepperorni Lovers, etc. As for the inspiration here, he states McDonald’s execs tasked him with coming up with a way to increase breakfast sales. Thus, with Schaden, the pair decided to start a new fast food burger chain known as Smashburgers.